Dove’s Short Film “Selfie” : Mixed Feelings because “Beauty is not in the face; beauty is a light in the heart.” ~ Kahlil Gibran

So Dove’s Real Beauty Campaign came out with a short film called “Selfie.” It’s gone viral.

It’s about young women and their mothers taking selfies and basically admiring their selfies. But really, it’s about accepting your own brand of unretouched beauty, instead of the standards of beauty that we are bombarded with, by media’s airbrushed images.

The antiselfie recognizes that there is merit in this. Of course.

But what if…the campaign for real beauty finally tackles the kind of beauty that no beauty bar, not even my favorite Dove white unscented for sensitive skin, can ever, ever touch?

Let’s not kid ourselves. This campaign for real beauty is still, at end of the day, a Dove commercial. And like a lot of commercials, it’s a kind of brainwash, that’s been set on the delicate cycle.

How about we get really revolutionary and talk about real beauty, the kind Kahlil Gibran speaks of? The kind of beauty that’s not attached to the possibility of brand loyalty and customers for life, and needs no marketing dollars to produce?

“Beauty is not in the face; beauty is a light in the heart.” ~ Kahlil Gibran

Some of the most beautiful people I know attract a lot of friends and followers of all genders and sexual orientation, of different political persuasions.

Many of them wear no makeup, are bald or have white hair, have wrinkled skin, and are past 60.

Many of them are monks, nuns, priests, or the types who’ve outgrown traditional models of beauty.

Their beauty comes from being really, really deep down kind. No selfies or Dove soap needed.

How about launching a campaign for THAT kind of REAL beauty?